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  • Category: Sales page; Landing page
  • Location: Spain
  • Languages: Spanish
  • Delivery date: April, 2025
  • Location: Spain
  • Languages: Spanish
  • Category: Sales page; Landing page
  • Delivery date: April, 2025

Sales Page for Influencer Collaboration

Reservas Alvato - José Elías

Alvato is Spain’s most renowned car wash and detailing brand.
I’ve had the opportunity to collaborate with them on several occasions, and in April 2025, I designed a new high-conversion sales page for their special partnership with José Elías — a well-known Spanish entrepreneur and business influencer.

I was responsible for the entire UX and visual design of the page, applying cognitive biases and neuromarketing strategies to drive sales and improve the overall user experience.

  • Services: Car wash; Detailing
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The goal

The goal of this landing page was to create a personalized offer exclusively for José Elías’ audience. It was designed for him to promote through his channels, driving traffic and encouraging his followers to make the final decision to purchase and visit one of Alvato Car Wash’s locations.

The Result

I was responsible for the complete UI/UX web design and development of the landing page, combining marketing strategy, neuromarketing principles, and cognitive biases to optimize the user experience. Every detail was carefully crafted to create a sense of trust, closeness, and quality—encouraging users to feel confident in both the page and the Alvato brand.

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Neuromarketing and cognitive biases:

1. Only two options. Too many paralyze the customer

The cognitive bias known as The Paradox of Choice tells us: "Too many options paralyze the customer. Never offer more than 3 options on the same landing page."

This concept was popularized by Barry Schwartz in his book "The Paradox of Choice." While having options may seem positive, offering too many can lead to anxiety, indecision, and mental fatigue — often resulting in the user leaving without taking any action.

✅ I implemented this principle directly: We offered just two service options:

  • A low-cost, entry-level service to let users try the brand.

  • A complete premium detailing package, clearly presented as the best value and recommended choice.

By simplifying the decision, we made it easier for users to choose without overthinking, which improved both engagement and conversions.

2. Guarantees and 0 risk

Another key principle in neuromarketing is reducing friction by addressing every possible customer concern or hesitation.

That’s why it’s essential to: offer clear guarantees, Communicate that the customer can cancel or request a refund easily.

Alvato does this very well. It's one of the few companies in Spain offering multiple guarantees, including: The Rain Guarantee, Satisfaction Guaranteed, 14-Day Refund Option. All these signals build trust and help the customer feel safe and confident in their purchase. 

The Paradox of Choice. - Only two options.

3. Green positive message: “Buy now and use anytime”

The green color is widely used in digital marketing by major brands to communicate positivity and reassurance. In this case, we used green to deliver a message that removes pressure:  “Buy now and book your visit whenever you want.”

This gives the user a sense of control, calm, and flexibility — which can be the final nudge they need to complete the purchase.

Why is it on green?

Colors directly influence emotions and decision-making.
Green, specifically, is associated with: Safety, tranquility, success positive actions (“Accept,” “Buy,” “Go”). When a positive message (like a benefit, reassurance, or promotion) is shown in green, the brain perceives it as trustworthy and encouraging. It activates areas linked to positive emotional response and reduces cognitive resistance — making the path to conversion smoother.

4. Closeness and social proof

People naturally seek social proof before making a purchase — especially through reviews, testimonials, and a sense of human connection.

We leveraged this behavior by integrating elements that build trust and emotional closeness:

✅ We used a real photo of the CEO, positioned next to the influencer and his team.
This humanized the brand and created a sense of credibility, authenticity, and social validation.

Below the image, we added reviews and testimonials, reinforcing the decision with real voices from satisfied customers.

This approach combines authority, peer influence, and emotional warmth, which are powerful triggers in neuromarketing.

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