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  • Category: Restaurant, special programming
  • Location: Kaunas, Lithuania
  • Languages: Lithuanian
  • Delivery date: April, 2021
  • Category: Restaurant, special programming
  • Delivery date: April, 2021
  • Location: Kaunas, Lithuania
  • Languages: Lithuanian

Web Design for Fast Food restaurant with delivery system

OK Korean Chicken

OK Korean Chicken was a modern Korean food restaurant located in Kaunas, the second-largest city in Lithuania. Launched in 2020 during the Covid-19 pandemic, the restaurant quickly gained popularity, with platforms like Wolt or Bolt experiencing a consistent flow of orders from the very beginning. Seeing this rapid growth, the owners decided to invest in a dedicated website that would go beyond standard mobile applications, providing a seamless and fully customized ordering experience.

Sadly, the restaurant was permanently closed in 2023.

The goal

The goal of this project was to develop a highly functional, fast, and optimized website that would:

  • Ensure a seamless UI/UX experience across all platforms, making navigation intuitive and user-friendly on desktop and mobile.
  • Enable direct online ordering, reducing reliance on third-party apps.
  • Implement real-time order tracking for a better customer experience.
  • Automate notifications via email and SMS to keep customers informed.
  • Increase sales and average order value by integrating cognitive biases and upselling techniques.

To achieve this, I applied my expertise in UI/UX design to create an interface that is not only visually appealing but also functional, ensuring that customers can browse the menu, place orders, and track their purchases effortlessly.

OK Korean Chicken - SMS iPhone

The Solution

Unlike my previous projects, where I worked with existing themes and plugins with minor customizations, this project required deep code modifications and custom development to achieve the restaurant’s specific needs. I took a highly tailored approach, using various plugins and completely customizing them to ensure a smooth and user-friendly experience.

Key features of the website include:

  1. Custom Online Ordering System

    • Customers can place orders directly through the website, without relying on third-party apps.
    • The system is optimized for mobile and desktop, ensuring a smooth experience across devices.

  2. Real-Time Order Tracking & Notifications

    • Integrated tracking system so customers can see the status of their orders.
    • Automated email and SMS notifications to keep clients updated at every stage of the process.

  3. Sales Optimization with Cognitive Biases & Upselling

    • Implemented psychological triggers to encourage customers to add more items to their cart.
    • Smart upselling techniques, such as bundled deals, time-limited offers, and best-seller highlights, increasing the average order value.

  4. Enhanced User Experience & Performance

    • Fully customized theme to match the brand’s identity.
    • Optimized page speed and mobile-first design to reduce bounce rates and improve conversions.

The Results

With these improvements, OK Korean Chicken now has a powerful digital platform that not only streamlines orders but also actively increases revenue. The combination of an intuitive ordering system, automated notifications, and sales-driven features has helped the restaurant scale and reduce its dependence on third-party delivery apps.

OK Korean Chicken - Desktop 01
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Delivery system

For the delivery system, I used WooCommerce as the base but completely customized it by editing the code and programming each step to enhance the user experience. Additionally, I translated the entire system into the local language and integrated it with a special in-house app used by the restaurant to receive orders efficiently.

Key Features:

  • Online tracking – Customers can check their order status in real time.
  • Upselling – Smart recommendations to increase order value.
  • Apple & Google Pay – Seamless checkout experience with popular payment methods.
  • SMS & Email Notifications – Automated updates for better customer engagement.
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Email and SMS notifications

Customers receive real-time SMS and email notifications about their order status. The design was completely revamped to match the restaurant’s branding, featuring custom layouts and colors, replacing the default WooCommerce or WordPress email styles.

Every email and message was rewritten, removing generic system-generated texts to create a fully personalized communication experience, reinforcing the brand’s identity.

OK Korean Chicken - Email 1
OK Korean Chicken - SMS

Special Programming & Customization

To ensure the system worked flawlessly, I had to rewrite and modify code, making crucial adjustments and integrating:

  • Custom connections between WordPress, the SMS system, and online tracking.
  • Extensive WooCommerce modifications to fit the restaurant’s specific needs.

A major challenge was plugin compatibility, as many essential features were either not supported or functioned unpredictably. I leveraged my expertise in PHP, CSS, and JavaScript to make everything work smoothly.

Additionally, translating the entire system into Lithuanian presented another challenge. Since none of the plugins had Lithuanian language support, I had to manually edit PHP code to ensure that every single word, even common ones like "sort by," was correctly translated. This attention to detail was crucial in delivering a fully localized experience for customers.

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