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Altec - Desktop 01
Google Ads-optimized webpage in Alicante, Spain
Google Ads-optimized webpage in Alicante, Spain
Google Ads-optimized webpage in Alicante, Spain
  • Category: Landing page, Small companies
  • Location: Alicante, Spain
  • Languages: Spanish
  • Delivery date: June, 2024
  • Location: Alicante, Spain
  • Languages: Spanish
  • Category: Landing page, Small companies
  • Delivery date: June, 2024

Google Ads-optimized webpage for a locksmith services company

Altec - Locksmith services

Altec Locksmith Services is a locksmith company based in Alicante, Spain, specializing in fast and professional services across Alicante city, Benidorm, Elche, and Torrevieja. As part of their marketing strategy, they needed a website specifically designed to support their Google Ads campaigns, generate leads, and drive conversions. This project focused on creating a modern, functional, and fast website optimized for conversions, with strategically placed CTAs (Call-to-Action buttons) to enhance user engagement.

  • Services: Locksmith solutions
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The goal: Google Ads-optimized webpage

The primary goal was to design a website optimized for Google Ads campaigns, focusing on:

  • Conversion: Turning visitors into leads.
  • Speed and performance: Ensuring fast loading times for an improved user experience.
  • Responsive design: Delivering a seamless experience across mobile devices.
  • Clear content: Presenting services in a simple and direct manner.*
Google Ads-optimized webpage
Google Ads-optimized webpage
Altec mobile 03

The Outcome

The new website for Altec Locksmith Services successfully met the project’s goals by providing an optimized platform for ad campaigns. Results included:

  • A clear and attractive website that helps customers find relevant information quickly.
  • Mobile optimization, crucial for capturing on-the-go users.
  • An efficient structure designed to maximize conversions from Google Ads.
Altec - Desktop 01
Google Ads-optimized webpage in Alicante, Spain
Google Ads-optimized webpage in Alicante, Spain
Google Ads-optimized webpage in Alicante, Spain

CTA - Call to action

The page features three different call-to-action buttons placed in five strategic locations:

  • Floating call button: This button is always visible on the bottom-right corner of the screen.
  • Call button after each text section: Encourages users to make a call directly.
  • WhatsApp chat button after each text section: Provides a quick and easy way to start a conversation via WhatsApp.

The colors of the buttons are eye-catching. Initially, we considered using green for both the call buttons and WhatsApp buttons. However, we ultimately decided to use blue (the official brand color) for call buttons and green (the official WhatsApp color) for messages. After testing, the results were highly positive, and there was no need to modify their colors further.

Performance

SEO

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