My story

My beginnings with web design

When I was a kid, at 11 years old (in 2004), my parents bought me a computer—an old HP with a cathode ray tube monitor. At first, I used it without the internet, but after a year, I finally got online. I was amazed by how it was possible to browse the web and visit pages from other countries, and I immediately wanted to have my own website. After reading many books, at the age of 12, I launched my first webpage using HTML. Now, I have to admit—it was a silly page with copy-pasted news and articles for my friends. But still, it was my creation, built with HTML back in 2004.

Over the years, I kept improving that page until, at 14, I received my first official order - from my cousin, who asked me to create a website for his company. I did it! I was proud of myself, and my parents were too. In fact, my father was so impressed that he asked me to build a website for his own business. And that’s how my journey in web design began - when I was just a kid.

My first ecommerce

For a few years, I stepped away from web design until, in 2011, my trainer and I came up with the idea to launch our own bodybuilding forum Culturismo Balear and a sports supplement e-commerce store, NutrieXtrem. I built the entire shop from scratch using PrestaShop. After several successful years and gaining valuable experience, we moved on from the project, and I started working as a freelancer.

My experience at Alvato

In 2018, I started working as an in-house designer at Alvato Luxury Detailing.
This experience changed my perspective and marked a new chapter in my life. It was my first time working internally for a large company. At the beginning, I led the Graphic Design department, and later, I transitioned into digital marketing, traveling across Spain and developing tailored strategies for each shop.

I worked there as an in-house designer for two years and then continued for another two years as an external consultant while freelancing and running my digital marketing agency, Balear Online.

Startups, Presentations and Awards

I collaborated and advised many Startups, one of the biggest experience I had with EatInn startup, my team and I made a first MVP of this platform, programming everything from 0, due to this startup's idea was inovating and has no special plugins for that. So we took a control of complete development of that. After, during first 6 months I continued collaborating with them as Marketing Manager, traveled and making a presentation together in MWC - Mobile World Congress, participated in 4YFN Adwards, wining a 4th position as a the best StartUP idea and 2nd position in Balear Islands. 

Digital marketing agencies

After finishing my work at Alvato Luxury Detailing as an in-house employee, I became a manager at Balear Online, a digital marketing agency in Palma de Mallorca. I was one of the founders and an internal partner, mainly working on web design, SEO, and later, digital marketing for various clients across Spain.

From 2019 to 2023, I ran the agency, and in September 2024, Balear Online expanded internationally, establishing its headquarters in London, United Kingdom, and rebranding as iLuania. I led this international agency for another year and a half, gaining valuable experience living in Europe’s biggest business hub, working with clients across the continent, traveling, and continuing to design and develop websites.

Now, in 2025, I have decided to take a new path as an independent web designer, though I still collaborate with and advise iLuania, but not as an in-house manager.

Qualifications and courses

September, 2016 – June, 2017
Interior design –
Fotepro private academy, Madrid in collaboration with Antonio de Nebrija University 

November, 2016 – December,  2016
Digital marketing by Google –
 Complutense University, Madrid

September, 2017 – January, 2018
Master in Comercial Interior design –
Fotepro private academy, Madrid in collaboration with Rey Juan Carlos University

January, 2017 – February, 2017 
Google StartUp: How to enter to B2B Market –
Rey Juan Carlos University, Madrid

November, 2018 – January, 2019
Facebook and Instagram Marketing – Emprende Aprendiendo

February, 2019 – March 2019
Psychological Tricks to Boost Your Sales
Emprende Aprendiendo

February, 2020 – June, 2021
Master in Digital Marketing (MBA) –
The Power MBA, Madrid

November 2022 – September 2023
UI/UX design by Google –
Coursera, Online

February, 2024 – March, 2024
Advanced HTML & CSS –
Devcode

April, 2024 – Present
Master SEO by Romual Fons

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